I know we've all been a little isolated since lockdowns etc…

But let's chat quickly about some basics.

I'll assume you've heard the difference between features and benefits.

For that one person that just turned on the Internet…

Features are the basic facts about what your product is or does.

Benefits are what's in it for your prospects.

Let's play with a real example shall we?

How about face cream?

And let's all do ourselves a favour…

After you shower and shave…get some good face cream.

You don't want to end up looking like a drunk prune in your prime years.

Let's move on…

Features would be the “ingredients” in the face cream.

Benefits are what each of those ingredients does for the person's face.

The key is to think (and write), in terms of the end results the prospect will get.

For example…

“The soothing ACME face cream melts away your stubborn wrinkles and crow's feet in as little as 7 days.”

And as the good marketer I know you are…

You'll want to share both the features and the benefits of your product or service. 

But here's the kicker…

You just don't just want to be a good marketer…

That's why you're reading this right?

Right.

So how can we go beyond this?

First step:

Detach yourself and your emotions from the thing you're selling.

I know it's hard but this is important.

Put yourself in the socks and shoes of your ideal prospect.

What desperate problem are they trying to solve?

Or maybe there's a deep desire they're trying to fulfil?

Yes, they want to remove the wrinkles and have clear, beautiful skin.

Second step:

How do they want to feel about themselves?

• They want to feel younger
• They want to feel attractive
• Maybe they want to be sexy
• They want to look at themselves in the mirror and like (and be happy, who they see)

Let me be clear…

You're not selling a product (face cream)…

You're selling confidence.

With this face cream example…

It's about your prospects' identity.

You're digging into who they are…

And what, their place is in the world.

With your product (face cream)…

They could elevate themselves in that world.

You see how this works?

And the best part…

This applies no matter what your product or service is.

So when we're talking about marketing…

You want to ask yourself these questions:

• Are you giving your visitors, subscribers, and customers that new vision of themselves?
• Are you taking them past the surface features and benefits?
• Are you letting them see how they can feel about themselves?

So how can you do this?

• Share stories (testimonials) about how users of your product have changed
• Talk about the ‘shift' they've experienced in their own business or life
• Highlight the accomplishments they've enjoyed after using the product

By doing a little extra research and framing the experience that your prospects will ultimately get…

You're bound to make more sales.

And here's another thought…

When you're creating these case studies or testimonials,

You could quickly and easily whip up some amazing looking results by using Sqribble.

It's loaded with new templates, articles and designs.

Which means you'll be able to show off the deeper and more meaningful results of your products.

And the best part…

It's fully integrated into your Sqribble dashboard. 

Read here more about Sqribble and check out amazing bonuses