What Should Be In A Good Blog Post And Why
It would not be wrong to say that people’s interest in blogging has hit the highest point in recent years. Some people believe that blogs are dying, but more accurately, they're evolving. Please make no mistake, blogs are here to stay, but they're more competitive than ever. With social media, freelancing, and SEO becoming widely used worldwide, the trend of blogging has dramatically increased in recent times. Millions of blogs are being written daily, but there are some basic tips and techniques that should be implemented in every excellent and engaging blog post you write.
Captivating Title and Headline
Many writers tend to ignore the fact that a good blog post is always about just one idea. There is no need to add numerous ideas and topics in a single blog post because the primary purpose of a post is to discuss and elaborate on one idea. A good title is the one that captures the readers’ attention at the very first glance and briefly describes the content of the post. It should be based on the pattern of an engaging magazine headline or a newsflash that attracts the user and forces them to click the link.
You should take time in crafting a fantastic headline for your post because it will be the first item that any readers see, and if it is not catchy enough for the user, you may lose a potential reader.
An Engaging Opening Paragraph
The importance of the first impression of a user cannot be understated. A large amount of data is available on the web that will support this. With all the content out there, it has become much more challenging to hold readers' attention. No one will read for an extended period of time unless the content is unique and engaging.
An opening paragraph of a blog post is crucial to keep your reader interested in your writing. Blog posts should always start with something interesting like an amazing quote, a thought-provoking question, or a bold statement.
Targeted Audience
A good blog post targets a specific audience, depending on the topic and relevance of the post. To write a good post, you should know who your audience is and what they are searching for. Targeting an audience is vital to make sure your content reaches the right kind of readers interested in the category in which the post is written. A post that's targeted is more effective in attracting more traffic to your blog and keeping the readers glued.
Many blogs become successful by smartly guessing their audience's demands and interests; however, it should be done professionally. Consider using different tools available on the internet to determine the requests your readers might make. Some of these tools might include Twitter Advanced Search, Keyword Tools. SEMrush, and many others.
Unique and Interesting Content
Excellent blog posts manage to capture the reader's attention by engaging headlines and opening sentences, and maintaining interest throughout the post. The content of any blog post should be exciting and unique. Make sure the reader isn't bored and reads the entirety of your content. Some evidence or logic should support any point or opinion discussed in the post to present your thoughts to the readers clearly. High authority, trustworthy links are great when possible. Clear, comprehensive, and unambiguous writing always attracts the readers and keeps them involved.
Using Subheadings And Smaller Paragraphs
A well-presentable blog post is essential to make it easily readable for the users. Most people skim through a blog post before deciding to read it, so it is important to format the blog posts properly. It can be done by dividing a post into several headings and subheadings with small paragraphs to indicate each section's topic clearly.
Using bullet points and numbering can make it easy on the reader’s eyes and keep them engaged throughout the article. The blog's design, style, and format should be selected appropriately according to the type of blog.
Some of the tips in using bullet points are:
• Treat the bullets as small headings to write concise and clear points.
• The bullets should be symmetrically formatted.
• Avoid excessive bullet points
Images
Visual content is the tried and tested method of immediately capturing the user’s attention. Captivating pictures can boost the traffic of your blog quickly and easily. It would help if you took or design your own unique images for the blog. If you can't find or design original images yourself, there are numerous online free resources available to get your content photos. Consider programs like Canva, websites like Pexels, Morguefile, and Pixabay for open-sourced, copyright-free photos.
SEO Optimization
SEO is an essential part of any kind of online content, including blogs. Organic searches are a huge part of the traffic blogs will see. Your content must follow the SEO best practices, and the media used in your website is SEO optimized for higher ranking on the search engine result pages.
Some of the tips for optimizing a blog post are:
• Write an appropriate meta title
• The meta description should be added to describe the post clearly
• Focus keywords should be used
• Images and video should be optimized.
• Using internal links for optimization.
If you need any help in setting up a blog and writing good and captivating blog posts, you should be considered a Robot Author for further help streamlining the process of creating great online content for your blog.
