Would you cook dinner for your friend's parents without knowing them first?
You could serve them meat, and later find out they were vegan.
You could stuff triple chocolate, sugar-filled pie in their face… then find out they were diabetic.
You could give them pineapple on PIZZA, then find out they were Italian!
Writing your ebook without knowing your audience first is all of these things.
You're serving meat to a vegan.
Leaping into the unknown.
Something the pros, never do.
If you're gonna join the pros next time you write an ebook…
You have to do this 1 thing first.
And that's creating a Customer Profile.
This one thing stops you from serving meat to vegans.
It lets you create ebooks that are above 90% of other ebooks.
And this one thing enables you to generate real results from your digital products and keep customers coming back for more.
Here's what one looks like:
Creating one of these before your next ebook gets you to know EVERYTHING about who you're writing to.
You'll discover everything about your reader, things you would of never even thought of like;
- Which podcasts they listen to daily.
- What their specific pain points are.
- What their views are on the subject you're writing about.
- Who their biggest inspirations are.
Knowing information like this about your reader is transformational.
It helps generate new ideas that you would have never put into your content before.
It gets you asking yourself questions like…
“Does my reader want to know about this_____?”
And your content can become some of the best in your niche.
Filled with depth and personalization towards your readers.
Imagine how great that would be?
No one could compete.
Readers won't stop buying every product you release!
All sounds great, right?
So how do you create one for yourself?
It's simple…
RESEARCH.
Dive deep into your potential readers' lives.
Think about where they hang out online and go listen in on their conversations.
Ask existing readers questions and survey them.
Questions like…
- What does a typical day look like for you?
- Which online forums do you use?
- Which influencers do you follow?
- What problem(s) did we help you to solve?
- What is the fastest way for somebody to make you angry?
- What do you value most in life?
You can use a tool like Survey Monkey to complete this task.
The whole goal of creating a Customer Profile is to get inside the brain of people reading your content.
Because after all, we're all different, how could you possibly know what's inside?
Doing this gets you 1 step ahead.
If you want to know more about this topic, check out this awesome blog post from HubSpot.
This will truly transform the quality of your eBooks.
Remember: The key to customer profiles is to get as much information as possible.
Don't be afraid to dig deep through research papers, government studies, and following your potential readers on social media… stalk them!
The more you know about your readers, the better you can target your content towards them.
Now go create your next big hit.
